How much YouTube has paid digital creators, artists & media companies

YouTube continues to be one of the most rewarding platforms for digital creators around the world. Through its Partner Program, the platform allows creators to earn revenue from ads, channel memberships, Super Chats, and YouTube Premium subscriptions. In 2024 alone, YouTube announced that it had paid billions of dollars to creators, artists, and media companies, making it one of the largest revenue-sharing ecosystems online.

How much YouTube has paid digital creators, artists & media companies
How much YouTube has paid digital creators, artists & media companies

YouTube Paid to Digital Creators

💰 Global / Broad Figures

  • Since 2021, YouTube has paid out over US$100 billion to creators, artists, and media companies worldwide. 

  • Over the past three years (2021–2024), this value has been around US$70-billion just in creator, artist, and media-company payouts.

  • An earlier statistic: from 2020 to 2022, YouTube paid about US$9 billion in advertising earnings just to monetizable channels globally.


🇮🇳 India-Specific Figures

  • Over the last three years, YouTube has paid ₹21,000 crore to Indian creators, artists, and media companies. 

  • YouTube is also committing an investment of around ₹850 crore over the next two years to further support India’s creator economy.